Greg Alan Caires


Greg has more than 15 years’ experience in journalism, thought leadership, corporate communications and military public affairs that he brings to help clients attract talent, grow their business or protect their reputations as a Consultant with Amsterdam Group.

For nine years Greg led public relations activities in North America for Cobham plc, a $2.5 billion, 2nd tier defense and aerospace company as Vice President for Corporate Communications. While there he worked with a wide variety of customers – ranging from the US Navy and Air Force to Boeing, Lockheed Martin, Airbus and Embraer – to help achieve their mutual goals. Greg’s responsibilities included leading the integrated marketing of the company at US-based trade shows, establishing and maintaining a vast network of global media contacts, providing communications support to the company’s acquisition and divestment activities, and creating and producing two new internal communications products to keep employees aware of developments within and outside the company

During the decade prior to joining Cobham, Greg held positions of increasing authority and responsibility with BAe Systems – where he was the Director of Media Relations at the headquarters of its US subsidiary – and Lockheed Martin. There, he was the spokesman for the CSAR-X helicopter competition, and instrumental to the success in winning both the post-award protest, as well as the later pre-award protest. Before that, Greg was the spokesman for the winning Lockheed Martin-led bid to replace the Marine One presidential helicopter. His first position with Lockheed Martin – in fact his first corporate communications job – was as spokesman for the $72 billion F-22 Raptor air dominance fighter program. While there, Greg led the PR effort to either overturn or avoid three separate cancellations of the program – one led by Congress, the next by the Secretary of Defense, and lastly by the Secretary and Chief of Staff of the Air Force.

Greg served the US Navy Reserve for 12 years as a Public Affairs Officer. He is a Qualified Pentagon spokesperson and a Fleet Marine Force Qualified officer. He earned a Joint Service Commendation Medal for leading the media embed program while deployed to Afghanistan in 2010. Greg earned a Master’s degree in National Security from the Naval War College.

Greg was a reporter at Defense Daily – where he covered the US Army, Air Force and Missile Defense Agency – and was a Senior Fellow with the Lexington Institute, where he advocated for increased defense spending and investment in then-next-generation weapon systems during the years prior to the September 11 attacks when defense was not a sufficient priority.

Greg is both Accredited in Public Relations (APR) through the Public Relations Society of America and is a Certified Public Relations Counselor (CPRC) by the Florida Public Relations Association. He is a board member of the Royal Aeronautical Society’s Washington DC branch, a member of the PRSA National Capitol Chapter’s accreditation committee, and of the National Press Club.

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