The Amsterdam Group is adaptive by nature and dedicated on achieving our clients goals.
New Media Public Relations:
We get it and know how to implement it appropriately and effectively on behalf of our clients, aiding them in engaging their current and prospective online audiences where they are making more and more of their decisions and holding more and more of their conversations.
Development and positioning of your brand cohesively across social media platforms, conducting new media relations, designing and webmastering your website and blog; we understand all the different pieces of this “new” puzzle and how they fit together to help our clients reach their target market.
Business will be business and some practices may remain best practices. We have strong connections with traditional media sources across a bevy of markets, in the United States, Canada, Europe, Latin America and Africa. We help identify the best suited sources and leverage our pre-existing network to ensure our clients get the attention they deserve.
We look at our clients as partners. In the event they need to fundraise or obtain new sponsorship opportunities – we launch those programs, too! We event-coordinate, crisis manage, develop and disseminate strategic pitches and press releases, launch corporate social responsibility initiatives and simply “make it happen“.
Production Value: Part of developing your brand is allocating you your own channel, via YouTube and Vimeo servers. We have the equipment and manpower necessary to film, host, edit and publish on behalf of client goals.