Blog April, 2011
April 27, 2011
DMS Rounds the Bases of PR Jargon, Then Hones the Pitch
World renowned social media guru and award-winning author David Meerman Scott recently published a piece on the art of the pitch; more specifically, in a subtle baseball-themed post, the swings and misses we see in a world between traditional media and digital relations. Some common mistakes are listed with regard to how pitches miss the
April 8, 2011
Facial Expression Decoding: The Future of Market Research
With the speed at which new products and services are hitting the market, companies are in a need of an equally fast way of generating market feedback. It is cost and time-consuming to run focus groups or wait for mail out participant responses on whether or not they like the product. In addition, results aren’t